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No7 Beauty Company kicks off British Beauty Week with host of product innovations

Gaelle Walker
08 September 2021

The No7 Beauty Company has unveiled a host of new beauty innovations set to launch across its brand portfolio, as it positions itself to meet new post-pandemic beauty demands.

Declaring that beauty was "back with a bang," the company revealed the launches at the start of British Beauty Week, of which it is the headline partner.

Innovations across its key brands came in direct response to updated consumer insights gleaned for the next chapter of its Beautifully Informed industry report, the company said.

The host of new product innovations came amid surging demand for beauty products - with sales of skincare and mass cosmetics both in double digit growth since ‘Freedom Day,’ including a 61% rise in No7 lipstick sales between April and June, the company said.

With “lack of sleep and tiredness” having emerged as the “number one” lifestyle factor currently impacting on people’s skin (searches for how to get rid of tired eyes’ are up 450% year on year) the No7 Beauty Company’s Soap and Glory brand is to launch a new Perfect Zen mood and sleep-enhancing range later this month.

Crafted in partnership with fragrance experts, the new four-product range includes a Body scrub, Bath and Shower Oil, Body Soufflé and Bath milk scented with lavender and tonka bean.

In-line with growing consumer demand for natural skincare solutions (searches for ‘Natural Skincare’ are up 90% year on year) No7 Beauty Company has also grown its Botanics range, with a new collection of clarifying products for blemish-prone skin.

Set to launch at the end of September, the new four-product Clarifying range features turmeric and willow bark to calm stressed skin.

Growing consumer awareness of the importance of a balanced skin ecosystem has also prompted expansion of the group’s Liz Earle brand - with a new Pro-Biotic skincare range.

Formulated to help consumers to mitigate the impact of their “fast-paced lives” on their skin, the range includes three new products that offer a daily biotic boost of naturally active pre, pro and postbiotics.

The company’s best-selling No7 Retinol range is also being extended to include a new Pure Retinol Collection including a Night Cream, Eye Cream and Hand Cream.

In partnership with The British Beauty Council, the No7 Beauty Company is also gearing up to launch a new ‘Influencer Studio’ – a skincare education programme which will seek to upskill influencers and improve their skincare knowledge.

Launching later this month, the scheme would help to tackle the large amount of “misinformation” and “myths” currently circulating about skincare, the No7 Beauty Company said.

It will include seven modules on: The Fundamentals Of Skin, Uniqueness Of Skin, Skin Health and Disease, Skin Ageing, Regulations and Claims, Skin and Sun Protection and Key Ingredients.

Hosted by the British Beauty Council, in partnership with No7 Beauty Company, British Beauty Week runs from September 8 to 12 in London’s Covent Garden.

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