No7 remixes 90s club classic for new sleep campaign

To celebrate the launch of its latest innovation, No7 has unveiled a new campaign that transforms an iconic 90s club classic into a soothing remix.

The skincare brand has partnered with a producer, sleep scientist Dr Iuliana Hartescu, and DJ Sara Cox to remaster Corona’s ‘Rhythm of the Night’ into a relaxation-focused version, to "prepare listeners for a night of restorative beauty sleep".

As part of this, Dr Hartescu has made modifications to the track using progressive relaxation patterns to mirror the brain waves transitioning from awake to drowsy, then asleep, while introducing soothing instrumentals.

Other adjustments include a slower pace and lowered frequency of the vocals, with ongoing repetitive beats which have a sedative effect on the brain. It also complements the ideal heart-rate for relaxation and sleep, with soft mimics of heartbeats as the track draws to an end.

"The beats, tempo and sound patterns in the track have been aligned with the body’s natural circadian rhythms to help people wind down and be lulled into a restful sleep," said Dr Hartescu.

The remix became part of No7’s latest Future Renew campaign after the brand found that, while many Brits still love a big night out, they also get just as excited about staying in and getting a quality night’s sleep.

In fact, 65% of British women say they prefer a night at home and a good night’s sleep over a night out dancing.

Despite the shift in preference from a ‘night out-out’ to a ‘night in-in’, 38% of women still enjoy music as part of their evening routine, with a further 25% listening to the club classics that they used to get ready to as they wind down.

It commissioned the remix to celebrate the launch of its Future Renew Night Serum, which promises to reverse visible signs of skin damage while you sleep.

The product combines peptides with circadian rhythm technology to synchronise with skins natural nightly repair cycle, after the brand's scientists discovered that repair peaks between 2am and 4am.

"I'm so excited to be part of this campaign with No7, to celebrate the beauty of a big night 'in-in'," said Cox.

"I used to love partying to club classics like ‘Rhythm of the Night’, and as someone who now also relishes a big night in, it’s been great fun partnering on the reimagining of an iconic 90s club anthem.

"The new track is all about finding a slower, more soothing beat to help wind down, creating a relaxing bedtime routine, and getting our skin ready for a night-time skin repair rush hour."