No7 unveils new luxury cosmetics collection
No7 has launched a 12-piece 'Pro Artist' makeup collection, featuring high-quality, premium formulas at an affordable price.
With all products in the collection retailing at under £20, the range has been designed to provide an "affordable selection of products that doesn’t compromise on luxury and quality".
Featuring pigmented lipsticks, ultra-nourishing, non-sticky lip oils, and a velvety cream bronzer, the collection of "essential" products allows users to create any look from day to night.
The full line-up of products includes:
- Base Perfecting Primer
- Touch Up Concealer
- Set The Scene Loose Setting Powder
- Soft Glow Cream Bronzer
- Luxe Liquid Blush
- Eyeshadow Palette in Lights, Camera, Action
- 12 Hour Artist Pencil
- Runway Ready Brow Gel Clear
- Precision Edit Lip Liner
- Matte Muse Lipstick
- Lip Shine Oil
- Finishing Touch Fixing Spray
Helen Garton, Global Brand Director at No7, said: "Our research shows that too many women feel held back from truly enjoying makeup for fear of 'getting it wrong' or looking silly.
"This is often down to perceived lack of skill and time in a category known for lengthy tutorials and the need for multiple steps or brushes, which can leave you feeling like you need to be a makeup artist to get it right.
"The new No7 Pro Artist collection has been designed to deliver amazing results, with luxury-rivalling products and beautiful, easy-to-achieve looks, that means everyone can feel excited about makeup."
It joins No7’s wider cosmetics portfolio, which has been built up over the past 90 years to "give people of all ages the confidence of experimenting and having fun with their makeup".
Nic Chapman, Makeup Artist Ambassador for No7, said: "Social media would have you believe that everyone knows what they’re doing when it comes to makeup, and you need a cupboard full of products and an advanced skill set to look your best.
"The reality is that most of us just want a few brilliant products that are quick and easy to use in our busy lives, and that deliver stunning results. The new No7 Pro Artist collection offers exactly that.
"You don’t need lots of time to achieve a beautiful look with these products - the high-quality formulas are fool-proof and can be used at home or on-the-go."
No7 appointed Nic Chapman as its new makeup artist ambassador earlier this year to bring the brand's new makeup looks to life and provide inspiration and practical tips for women who want to rediscover the joy of makeup.
With 26 years of makeup artistry experience, Chapman has built up a combined social following of over 2.6 million thanks to her educational and relatable tutorials and product reviews.
In her role as ambassador, she acts as an "external spokesperson" across the brand's digital platforms, hosting events and creating tutorials using No7 products.
