No7 unveils ‘Prime Forever’ range with multi-channel campaign
No7 has launched its first-ever collection of skin preservation products, supported by an integrated marketing campaign featuring both digital and physical activations.
The Prime Forever range reflects a shift in consumer skincare priorities, moving from addressing existing signs of ageing to adopting a proactive, long-term approach to skin health.
Research involving more than 22,000 participants indicates that the thirties are a pivotal decade for skincare, as concerns transition from general maintenance to early signs of ageing. Clinical data also suggests that visible signs of ageing may accelerate by up to 50% during this period.
No7 states that the new range is formulated to reduce visible signs of ageing and "maintain the skin’s appearance in its prime".
The collection features a Serum, SPF50 Primer, Weightless Moisturiser, Gel-Oil-Milk Cleanser and Under Eye Patches.
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To engage its target audience of women aged 30 and over, the brand has launched a multi-channel campaign. This includes out-of-home (OOH) advertising, with a “brand-first” takeover of London’s Piccadilly Lights, alongside TV, VOD, social media and partnerships with journalists, influencers, creators and SheerLuxe for content publishing.
Social media efforts feature Meta’s Trending Reels, TikTok’s Branded Search Hub, Reddit AMAs and Pinterest trends badges.
Meanwhile, TV activity is supported by ongoing VOD and YouTube targeting women aged 30-44, including high-reach “ad pause” formats on C4 and ITV, featuring QR codes to encourage engagement.
A ‘Preserve the Moment’ experience is also scheduled in Shoreditch, London, on 9 April, featuring items loaned by Pandora Sykes and other women to illustrate the things they would most like to preserve.
The activation follows research from No7 showing that 82% of women want to cultivate a richer life by consciously pausing to appreciate everyday joys. The study also found that 82% of women in their 30s feel that modern life makes it difficult to be present and enjoy small, everyday moments.
Laura Bonson, No7 Head of Marketing UK & ROI, said: "We are incredibly excited to unveil the 'No7 Prime Forever' campaign, designed to deeply connect with a new audience for the brand.
"This campaign expands our audience led strategy for No7, leveraging proven growth drivers that we have honed over the last four years and mixing with innovative executions to create an unparalleled, immersive brand experience."
