No7 welcomes new creators to skincare education programme

No7 Beauty Company has announced the return of its influencer skincare education programme for the second year. 

Created in partnership with the British Beauty Council, the Creator Collective features a "first-of-its-kind" industry initiative to help educate up-and-coming creators on skincare. The programme includes 'Science of Skincare' modules designed to tackle misleading and incorrect content on social media, ensuring skin-related content is based on scientific truth.

The No7 Beauty Company is continuing the programme with a new cohort of influencers, who will be given the tools to help boost their skincare knowledge through exclusive access to educational content created by "leading beauty and science experts", such as dermatologist Dr Emma Wedgeworth.

As part of this, creators will learn about the science of skin, as well as ingredient information to help them communicate beauty information that is factually correct. Creators will also have the chance to act as consultants on brand and product strategy across the No7 Beauty Company’s brands, such as No7, Liz Earle Beauty, Soap & Glory, Sleek MakeUP and Botanics.

By invitation only, seven new UK-based creators, have been recruited into the long-term partnership and invited to play a collaborative role in shaping the No7 Beauty Company brand identity. The 2023 creators include Kitty Greenwood, Coral Manson, Zanne Lee, Elise Gill, Just a Uniform, Adeola K and Kimberly North.

No7 Beauty Company Creator Collective

David Macdonald, Vice President of Communications at No7 Beauty Company, said: “As a responsible beauty company, we feel we have a duty to help tackle misleading content on social media, helping consumers to access high quality, factually correct content about beauty and skincare.

"Our first year of the Creator Collective was incredibly successful, bringing together a community of social creators who produced valuable and factual content for their platforms, which in turn, built trust with their own followers and saw their career grow in the beauty industry as a result.”