Oh so pretty … political upheaval credited for Dr Martens sales boost
Its footwear has been stomping down British high streets for nearly 60 years but Dr Martens is reporting record sales as fresh political upheaval and a trend for chunky platform shoes make its sturdy footwear more fashionable than ever.
The classic brand has won over millennials and generation Z with twists on its classic styles, such as vegan sandals covered in hearts and £170 iridescent pink, stacked boots. Sales of these new lines jumped 84% in its last financial year, while the overall number of pairs sold rose by 20% to 8.3m.
Read the full article on The Guardian.