OK! launches a beauty box with Lisa Snowdon
OK! magazine has launched a one-off beauty box with TV and radio personality Lisa Snowdon.
The Reach-owned publication has partnered with self-care enthusiast Snowdon on the box, which carries a value of £200 but is being sold for £45. It is also being used to drive sales of the celebrity-centred magazine with a voucher for two free editions contained in the box.
Products in the box, which has been created under the them of "Self care isn't selfish", include:
Ciaté Eye Lusture in Cupid, full size, RRP £20
Murad Retinol Youth Renewal Eye Serum, full-size, RRP £73
Balance Me Vitamin C Repair Serum, full-size, RRP £32
Living Proof Restore Shampoo and Conditioner, 60ml travel size, RRP £24
Emma Hardie Moringa Cleansing Balm, 30ml deluxe travel size RRP £17
Prai Ageless Throat & Decolletage Crème, 15 ml travel size, RRP £9
Ameliorate 3 Steps To Smooth Skin (Smoothing Body Exfoliant 50ml, Nourishing Body Wash 60ml, Transforming Body Lotion 50ml), RRP £26
The products also come with a drawstring pouch.
“I'm all about self-care and those moments of ‘me time’ - self care isn't’ selfish - it’s a crucial part of our everyday well being. My collection is packed with products to leave you feeling pampered and rejuvenated from head to toe from some of my all-time favourite beauty brands,” says Snowdon.
Snowdon was recently appointed as first-ever celebrity ambassador for skincare brand Prai, which is best known for its neck and décolleté products. The brand is now further branching out into "midlife" skincare for the face and body.
The first product that Snowdon will support is Prai's neck range, which includes the cult Ageless Throat & Decolletage Creme (included in the OK! box), with more products to follow. She will also support the brand’s co-created range of products with M&S for menopause called MenoGlow.
