Omorovicza appoints former Sol de Janeiro UK boss as CMO

Luxury skincare brand Omorovicza has appointed Pauline Singh as its new Chief Marketing Officer.

Singh brings extensive industry experience to the role, most recently serving at Sol de Janeiro as Director for the UK and Ireland between June 2023 and November 2025.

During her tenure, she oversaw a broad range of functions including commercial, trade marketing, brand marketing, PR, digital, consumer engagement, media and visual merchandising.

Prior to joining Sol de Janeiro, Singh spent over 14 years at L'Oréal, where she held several senior roles.

Notably, she served as Commercial Director for more than five years, leading the commercial vision, route-to-market strategy and distribution for the company’s Luxury American Brands division.

Omorovicza was founded at the turn of the millennium by husband-and-wife duo Stephen and Margaret de Heinrich de Omorovicza.

The brand’s origins are deeply rooted in the historic thermal baths of Budapest, which Stephen introduced to Margaret. Inspired by the transformative effects of the mineral-rich waters on their skin, the pair set out to create a skincare line that could replicate these healing properties.

Today, Omorovicza has established itself as a respected name in luxury skincare, with distribution across retailers such as Harrods, Selfridges and Lookfantastic, alongside its direct-to-consumer website.

Singh’s appointment signals Omorovicza’s commitment to strengthening its brand presence.