Onitsuka Tiger celebrates first fragrance line with café pop-up

Japanese fashion brand Onitsuka Tiger, celebrated for blending heritage with contemporary design, has launched a new pop-up café to mark the launch of its first fragrance collection.

Situated just outside its Covent Garden store in London, the café will be open until 21 December 2025.

As part of this, visitors can enjoy a complimentary drink inspired by one of the four fragrances, crafted by London-based espresso and tea bar Café Vins.

Guests are also invited to visit the Covent Garden store to experience the full perfume collection.

Each fragrance reflects Onitsuka Tiger’s ethos of blending tradition with modernity under the theme "Wearing Quiet Radiance", combining craftsmanship with contemporary design.

The four fragrances are described as follows:

• Onitsuka Tiger ONE - a multi-dimensional scent with green notes, citrus, white florals, and deeper base notes of patchouli, leather, and guaiac wood.
• Onitsuka Tiger TWO - a gentle, subtle fragrance featuring bergamot, lemon, geranium, and a base of musk and sandalwood.
• Onitsuka Tiger THREE - warm and textured, blending citrus, spicy angelica, violet, sea notes, and earthy base elements like cedar and patchouli.
• Onitsuka Tiger FOUR - a fresh, spicy scent combining peppermint, bergamot, absinthe, nutmeg, vanilla, and vetiver.

The fragrances are available in 100ml Eau de Parfum bottles, priced at £130, and manufactured in France.

Kihachiro Onitsuka founded Onitsuka Co., Ltd. in 1949, the forerunner to ASICS. Known for its signature Tiger Stripes, the brand combines Japanese heritage with modern design, offering a range of shoes, apparel, and accessories, including updated classics and collaborative styles.