Only Curls launches first purple products in UK designed specifically for curls

The founder of Only Curls, Lizzie Carter, says curly hair is fragile and needs special care. That's why she's launched a brightening and toning shampoo and conditioner designed specifically for curls.

The new product duo works to gently clean hair whilst delivering violet pigment to brighten and banish brassy, yellow or orange tones.

Made with natural oils to moisturise the hair and scalp, it also promises to detangle, reduce frizz and breakage, boost volume and add shine.

It marks the first "curl-specific" brightening and toning shampoo and conditioner to launch in the UK, according to the brand.

"When we see a gap in the market for curls, we want to fill it. Thousands of our curly customers bleach their hair or are embracing their grey hair. There was nothing on offer for them that not only reduced brassiness but also provided the moisture and protein needed," said Carter.

Only Curls was launched with the ambition to inspire others to embrace their natural curls. Carter began packing orders at her kitchen table in 2016, and has since grown the brand into a multi-million pound business.

The new range marks the latest launch for Only Curls, joining its existing line-up of curl-specific haircare products, containing natural, nourishing ingredients that work to hydrate and define waves, curls and coils.

Priced at £12 each, the new Purple Curl Cleanser and Purple Curl Conditioner are available online at Only Curls.