Oriflame targets UK consumers with nationwide Beauty Bus Tour
Swedish beauty brand Oriflame has launched its first-ever Beauty Bus Tour, making stops in eight cities across the UK as part of a campaign to connect with local consumers.
The new activation showcases a selection of beauty and wellness products, providing an opportunity for visitors to explore and experience the brand firsthand.
As part of this experience, guests can browse a variety of Oriflame bestsellers, including its skincare lines such as the Novage+ and the newly launched Optimals range, alongside cosmetics, wellness products, and fragrances.
On board, experts will also be available to provide personalised advice and answer beauty-related questions. Plus, visitors can take part in one-on-one sessions with makeup artists and receive practical tips for achieving their preferred look.
Each pre-registered visitor will also receive a complimentary goody bag featuring a selection of products.
The upcoming locations and dates include:
- 20 May - Centre:MK, Milton Keynes
- 22 May - City Centre, Cardiff
- 24 May - Spinningfields, Manchester
- 26 May - City Centre, Sheffield: City Centre
- 30 May - Silverburn, Glasgow
- 2 June - i360 site, Brighton
- 4 June - Guildhall, Portsmouth
Founded in 1967, Oriflame is a Swedish beauty company with a presence in over 60 countries. The company conducts its own Research & Development, with in-house teams working across areas such as nutrition, cosmetics, beauty, and wellness.
