Oriflame to bring Swedish beauty to Birmingham and Manchester with festive pop-up

Swedish beauty brand Oriflame is bringing its festive celebrations to the UK this November with two immersive pop-up experiences in Birmingham and Manchester.

Taking place at Birmingham’s Bullring (7-9 November) and Manchester’s Trafford Centre (14-16 November), the pop-ups will combine "festive atmosphere with brand engagement", offering shoppers an opportunity to discover new products while taking part in seasonal activities.

As part of this, the activation will allow visitors to browse the brand’s festive gift collections, including limited-edition sets and its newly launched Divine Dark Velvet fragrance.

The installations will include a themed experience area called The Enchanted Oriflame Hotel, offering visitors opportunities for photo moments and interactive activities such as a claw machine and spin-the-wheel game with instant prizes.

The first 50 visitors each day will also receive a tote bag containing samples and merchandise.

Sofia Radomska, Managing Director of UK & Ireland at Oriflame, said: "Whether you’re searching for a signature scent, a skincare hero, or a thoughtful beauty gift, we want every visitor to reach their happy place with Oriflame.

"Our festive pop-ups are about celebrating connection, self-expression, and the joy of giving."

In addition to product showcases, Oriflame will use the events to highlight its partnership with the charity Children On The Edge, donating 50p from every sale of its Tender Care Multi-Purpose Balm in the UK and Ireland to support children’s education in safe spaces.