Oura debuts first-ever concept space at Harrods 

Oura has unveiled its first-ever concept retail space at British luxury department store Harrods, marking a significant milestone in the wellness tech brand’s expansion.

The new concept from Oura allows shoppers to explore a dedicated retail space where specialists provide personalised guidance on the Oura Ring 4 and Oura Ring 4 Ceramic.

Visitors can learn about the features of each model, get expert sizing assistance, and complete their purchase in-store.

It follows the launch of the Oura Ring 4 Ceramic, now available at Harrods in four new colours: Tide, Cloud, Petal and Midnight. The existing Oura Ring 4 is also available in a range of finishes, including Gold, Silver, Rose Gold, Stealth, Black, and Brushed Silver.

As part of Harrods Tech Month, Oura is also marking the launch by featuring the Oura Ring in several Harrods shop windows, located along one of London’s busiest shopping streets.

George Abbott, Director of International at Oura said: "Harrods is an iconic, world-famous retailer, and we’re proud to debut Oura's first concept store within such a landmark destination.

"This partnership is about placing health and design at the centre of luxury culture, showing that wellbeing and elegance belong side by side.

"With our first-ever concept store, we’re bringing the Oura experience into a new dimension: a physical, Oura dedicated space where visitors can size, try on, and explore Oura Ring 4 and Oura Ring 4 Ceramic with the support of our dedicated specialists."

Founded in 2013, Oura is a Finnish health technology company best known for its smart ring - a wearable that monitors sleep, activity, recovery, and stress.