Outlet Shopping at The O2 celebrates record sales in 2025

Outlet Shopping at The O2 achieved double-digit growth with sales up 15% in 2025, bolstered by a series of new store additions such as Kate Spade New York, Jack & Jones, New Era and Rituals.

Overall, it was another record-breaking year for The O2, with over 11 million visitors – an uplift of 9.4% on 2024 and 23% on 2023, with footfall also spread across the destination’s leisure and food and beverage offerings.

Several retail categories also delivered double-digit growth, with beauty, accessories, confectionery and footwear up 17%, 18%, 17% and 24% respectively versus 2024.

Boxing Day was a standout success for retail, with the outlet experiencing its highest sales day of the year - a 7% uplift versus 2024 - as well as Black Friday weekend (28 November – 1 December), where sales were up 12% on 2024.

Adding to the outlet debuts for the likes of TM Lewin and Lovisa, Outlet Shopping at The O2 saw nine lease renewals and seven sample sales, with brands including Hackett and Scamp and Dude.

Alistair Wood, Executive Vice President, Real Estate and Development at AEG International, said: "2025 has been another landmark year for The O2. Our success comes from offering more of what people want in one place, and continually integrating and evolving our offer to stay relevant and appealing.

"Destinations that combine variety and adapt to changing consumer needs perform best, and The O2 reflects this. Our wide range of experiences drives social spending amongst friends and family, creating memorable moments and building strong customer loyalty that drives our continued outperformance.

"With a busy events programme and several new additions planned, we are confident this momentum will continue into 2026."

The O2 is set to welcome the UK debut for Guinness World Records, a 25,000 sq ft attraction, later this year.