P.Louise to 'revolutionise Black Friday shopping' with 24-hour TikTok LIVE
After breaking records during its 12-hour LIVE on TikTok shop earlier this year, P.Louise is stepping things up a notch with a 24-hour TikTok LIVE extravaganza starting today.
British makeup brand P.Louise broke records during a 12-hour LIVE on TikTok Shop on 31 July, generating over $2 million (£1.5 million) in sales and surpassing all UK and US records. One of the UK’s biggest TikTok shops, P.Louise sold two products every second during the LIVE event, with top sellers including its Makeup Mystery Box, Bad B*itch Energy Lip Duo, and Spoilt for Choice Cream Bronzer Oven.
Now, after sparking controversy over its £240 advent pink train-shaped advent calendar, the beauty brand is taking things to the next level with a 24-hour TikTok Live extravaganza dubbed 'The Sleigh Over Festival'.
"My goal in July was to create the most engaging, exciting and rewarding experience that our community had ever seen. We gave away luxury items every 30 minutes as a thanks to the customers that joined us on LIVE and provided significant discounts on both our newly launched and best selling items. After the success of our previous 12-hour TikTok Live, I’m so excited for the 24-hour Sleigh Over Event!"Paige Williams, Founder & CEO of P.Louise, told TheIndustry.beauty.
Founded by Paige Williams with a £20,000 loan from her Nan and a vision to change the way we approach makeup, P.Louise has become one of the biggest brands on TikTok, now selling over 250,000 products every month. It has more than 3 million followers on the platform.
The event, which is set to "revolutionise Black Friday shopping" is taking place today at the P.Louise Empire in Stockport. It will offer beauty enthusiasts the opportunity to bag thousands of products with discounts of up to 50%.
With exclusive product drops, exciting giveaways and live experiences, P.Louise are creating an immersive shopping event unlike any other. Think live demos, expert tutorials and product reviews.
Attendees will be in with the chance to win high-value prizes such as designer handbags, watches and Apple products. Plus, as part of the Sleigh Over Festival, every order will generate a donation made to Cash for Kids, a charity that supports disadvantaged children.
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