Pacifica Beauty receives strategic investment to support growth
Pacifica Beauty has received a strategic investment from private equity investment firm Brentwood Associates to support the brand's growth.
In this new partnership, Pacifica Founder Brook Harvey-Taylor will move to the role of company President. The news comes after the recent appointment of former L’Oréal executive Nathalie Kristo as Pacifica's new CEO and board member.
Together, Brook and Nathalie aim to leverage Brentwood’s expertise to accelerate the company’s omnichannel growth strategy and broaden awareness for the brand’s high-quality, purpose-driven products.
Pacifica Beauty is a 100% vegan, cruelty-free and clean US beauty brand, which launched in the UK on Cult Beauty in October 2021. The brand is known for its skincare, haircare, cosmetics and fragrance products.
Brook Harvey-Taylor, Pacifica Founder, said: “For the last 25 years we have pushed to democratise clean, vegan and more sustainable beauty with our accessible price points. The consumer has never been more ready for our brand than they are today.
"As we continue to rapidly grow, I am so excited to have Brentwood as our new partner, with their deep bench of talent and capabilities in helping brands scale."
Steve Moore, Partner at Brentwood, added: “We are thrilled to partner with Brook, Nathalie and the entire Pacifica team. We have been following Pacifica for nearly five years. Since its inception, Pacifica has been at the forefront of innovation in clean beauty, and we are excited to help them continue to build on this legacy.”
To find out more about Pacifica Beauty, listen to TheIndustry.fashion's podcast with Pacifica Founder Brook Harvey-Taylor.