Pacifica Beauty to launch on UK high street at Superdrug

US-based beauty brand Pacifica Beauty has announced its launch online and at 282 Superdrug stores this month. 

The partnership will spotlight Pacifica's skincare category, with products including the brand's Vegan Collagen, Vitamin C Glow Baby, Vegan Ceramide, Wake Up Beautiful and Dreamy Youth collections. The launch will also feature Pacifica's Reusable Mask range.

Founded by Brook Harvey-Taylor in 1996, Pacifica believes beauty should be crafted with compassion for the planet and people and should come at an accessible price point to all. The brand stocks a range vegan and cruelty-free bodycare, skincare and haircare products.

The announcement follows the brand's UK launch at Cult Beauty in November 2021.

Kathryn McCarthy, Facial Skincare Buyer at Superdrug, said: “We are so excited to have partnered with Pacifica for its launch into the UK. We are extremely proud to be associated with a brand that is not only credible and effective, but one that also echoes Superdrug’s values of being kind to the planet and to animals. Superdrug is the exclusive bricks and mortar retailer for Pacifica in the UK.”