Packaging experts Hunter Luxury launches customisable advent collection for brands

Hunter Luxury has developed a trio of new packaging solutions for brands to create "memorable" unboxing experiences for various occasions throughout the year.

The new collection features a 24-day calendar-like chest, 24-day travel bag and 12-day folding wash bag for beauty businesses to put their stamp on while controlling production costs.

The company said the standardised product line can be easily customised to any number of needs, markets and occasions, while still delivering a high-quality, personalised gifting experience.

It attempts to demonstrate Hunter Luxury's ability to "anticipate and meet the evolving needs of both brands and consumers".

By reimagining the concept of advent calendars and expanding it beyond seasonal constraints, it hopes to offer luxurious and versatile gifting solutions for brands throughout the year.

In addition, the collection aims to address market needs by providing environmentally conscious, multi-purpose gift packaging solutions that cater to the tastes of modern consumers.

Each product in the range is thoughtfully designed with sustainability in mind, featuring recyclable materials and reusable components without compromising on luxury.

Mandy Bocker, Product Inspiration Manager at Hunter Luxury, said: "The name 'Astro' comes from the Latin word for star, and we believe that gift-giving should make everyone feel like a star. The Astro Advent Marketing collection exemplifies our thoughtful and measured approach to luxury gift packaging.

"A key driver for us through development was getting away from the idea that gift giving is exclusively seasonal. Consumers don’t see it that way, so why should brands? So, we've crafted a range that transcends traditional Christmas advent calendars, offering our customers the flexibility to create memorable unboxing experiences for various occasions throughout the year."

Hunter Luxury is a full-service packaging solutions provider, dedicated to crafting memorable packaging for luxury brands, including 111 Skin, EPSA, Charlotte Tilbury, and more.