Pat McGrath Labs launches at Flannels Liverpool

Pat McGrath Labs has announced its latest retail expansion, launching in-store at Flannels Liverpool.

Customers can now discover the Pat McGrath Labs brand and experience its latest innovations and collections in-store.

The launch allows customers to use the Flannels Beauty 'changing rooms' during the Pat McGrath Labs six-month residency. The changing rooms offer a private, interactive and digital space for shoppers to try-on the brand's products.

From 20–23 October, Flannels Liverpool will also host a selection of Pat McGrath Labs masterclasses and 1-2-1 appointments with exclusive access to beauty experts.

Pat McGrath, CEO and Founder of Pat McGrath Labs, said: “Flannels is a revolutionary destination for luxury that is combining digital innovations with unique in-store experiences to excite its customers. It’s a huge moment for Pat McGrath Labs to partner with Flannels. I’m so excited for everyone to experience the Pat McGrath Labs universe."

Sophie Blackledge, Head of Beauty for Frasers Group, said: “We’re extremely excited to welcome Pat McGrath Labs to Flannels Liverpool. Our regional flagship roll-out and expansion across the UK, means we can offer our consumers the very best beauty brands in the world, all alongside unique and innovative in-store experiences. The addition of Pat McGrath Labs to Flannels Beauty brings another iconic brand to the city of Liverpool, through Flannels, and we can't wait for our consumers to explore the incredible collections."