Pat McGrath Labs to auction assets later this month

Pat McGrath Labs is putting its assets up for public auction later this month as it looks for a buyer.

The sale, facilitated by Hilco Global, will include assets pledged by Pat McGrath Cosmetics LLC, as well as collateral tied to founder Dame Patricia McGrath.

Interested parties must submit bids to Hilco Global by 7am PST / 10am EST / 2pm GMT on 26 January.

The auction itself will take place via Zoom at the same time on 27 January, with an option for in-person attendance.

The move follows industry speculation in December 2025 that the brand’s assets could be put up for sale.

Founded in 2015, Pat McGrath Labs quickly rose to prominence with its bold, artistry-driven approach to beauty.

Known for its high-impact eyeshadows, lipsticks and runway-inspired launches, the brand was built on a mission to empower self-expression through makeup.

In recent years, however, the company has faced mounting operational challenges, leadership turnover and workforce reductions.

Uncertainty around the brand’s future intensified after McGrath was appointed Creative Director of Louis Vuitton’s debut cosmetics line, La Beauté, prompting questions about how the high-profile role might affect her own company.

Despite these headwinds, Pat McGrath Labs indicated that sales have increased since the start of 2025, stating it experienced "strong momentum heading into the new year".

Commenting on the sale, Hilco Global’s Richelle Kalnit said: "Continuing to build the brand will require a mix of maximising the core and continuing to lead and set trends with product innovation and intuition.

"Strong fundamentals not only provide a stable foundation of recurring revenue and targeted innovation but also a solid base for future expansion."