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Pat McGrath Labs to stream ‘Bridgerton’ live shopping experience on Youtube

Jeremy Lim
03 May 2022

Netflix is teaming with YouTube for a live shopping experience for Pat McGrath Labs' "Bridgerton" makeup collection, which will take place at noon EST on Tuesday.

Hosted by YouTube creator, influencer and entrepreneur Jackie Aina, the live shopping experience will see Aina create a regal-inspired beauty look from the collection while offering insight into how McGrath created the collection. Customers can purchase the products directly through the livestream Netflix’s YouTube page without leaving the page.

Pat McGrath Labs first teamed with Netflix and Bridgerton last December for a makeup collection, which included two highlighters, an eye shadow palette and a blush trio all housed in Regency-inspired packaging referencing the period drama. Designed in collaboration with Netflix and the series'executive producer Shonda Rhimes, the collection sold out within days of its release.

To celebrate the Bridgerton's second season, which released on Netflix this March, Pat McGrath Labs teamed with the show again for a second makeup collection. The new collection includes an eye shadow palette, a blush palette, body shimmer, lipstick and eyeliner. The second collection, which ranges in price between $28 to $65, will be available through the YouTube live shopping event.

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