Patrick Starrr brings ONE/SIZE to Boots UK with Covent Garden meet-and-greet

Content creator turned beauty entrepreneur Patrick Starrr will make a personal appearance at Boots Covent Garden this Sunday, 11 January, to mark ONE/SIZE's debut in Boots stores nationwide.

ONE/SIZE by Patrick Starrr first gained traction in the US market as a Sephora-exclusive beauty brand, quickly earning a reputation for high-performance, socially buzzed products. Its On ’Til Dawn Mattifying Waterproof Setting Spray has been a standout bestseller, topping US makeup rankings and driving significant share in the setting spray category. Other fan favourites include the Ultimate Blurring Setting Powder, the Turn Up the Base Versatile Powder Foundation and a range of long‑wear primers and complexion essentials beloved for their performance and inclusive shade ranges.

The meet-and-greet marks ONE/SIZE’s official expansion into Boots stores across the UK, bringing the brand’s high-performance makeup to the British high street. Taking place at the retailer’s Covent Garden flagship on Long Acre, the event will run from 2.30pm to 4pm.

To mark the occasion, Boots will offer an exclusive gift to the first 100 people in the queue, alongside a gift-with-purchase when customers buy any two ONE/SIZE products. Shoppers attending the event can also expect live tips and techniques from ONE/SIZE professional makeup artists, reinforcing the brand’s education-led approach and close ties to the pro makeup community.

Patrick Starrr, Founder of ONE/SIZE, exclusively told TheIndutry.beauty: "I am thrilled to expand into the UK market in partnership with Boots. The iconic high-street store and personal care destination was always on our brand vision board and we are delighted to make this happen for the start of 2026.

"Our UK community deserves to experience ONE/SIZE for themselves, experimenting with our formulas on counter and Boots has given us the possibility to do this across the country. I am excited to be meeting everyone in person on Sunday!"