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PATTERN Beauty unveils first hair tool

Sophie Smith
10 January 2023

PATTERN Beauty by Tracee Ellis Ross has launched a new blow dryer, becoming the brand's first-ever hair tool.

The award-winning brand is the brainchild of celebrated actor Ellis Ross and aims to celebrate Black beauty and work to be an active space for "uplifting and loving the community’s natural beauty".

The PATTERN Blow Dryer provides quick-drying without heat damage for textured hair. The tool features four attachments, including a diffuser, wide tooth comb, brush and concentrator nozzle to help shape, stretch, smooth and define curly hair.

The hair dryer provides three heat and two speed settings, as well as a lock-in cool shot button. The dryer also includes an ion-controlled switch, which activates ions to smooth the cuticle or deactivates to add volume.

In addition, PATTERN Beauty has launched a Heat Protectant to guard curls, coils and tight textures from the effects of heat damage, providing thermal protection. It has also launched a Shine Spray to help leave curls luminous and radiant.

Tracee Ellis Ross, Founder and CEO of PATTERN Beauty, said: “I have long wanted to reframe our community’s relationship with heat. Through education, nurturing my pattern with ingredients and formulas, I realised that when used correctly heat could unlock endless possibilities.

"My dream has been to create heat tools that can both honour your pattern and access all the possibilities of our hair without damaging it. I’m elated to launch our first heat tool, The Blow Dryer with four attachments, and can’t wait to help usher in a new era of curl-conscious heat."

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