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Paul Smith adds winter scent to home fragrance range

Sophie Smith
14 November 2023

Paul Smith has expanded its home fragrance collection with a new winter scent that "recalls cosy nights in, open fires and Paul’s winter trips".

Similar to the brand's wider home fragrance range, which launched in 2022, the new Storyteller scent is based on Smith's fond memories, in this case his inspiration trips to the Nottinghamshire countryside.

The name, which also follows the rest in the collection by being named for character traits, is a nod to Paul’s personality and love of storytelling.

Paul Smith

With notes of Madagascan clove bud, intense woods and patchouli, the scent is "smoky, woody, and warming" to evoke wintertime evenings by the fireside.

IFF perfumer Meabh McCurtin, who created the fragrance, said: “Storyteller captures the warm feeling of sitting in front of a crackling log fire in winter. The nostalgic smell and the roaring glow of the fireplace is comforting and cosy, perfect after a day walking. I sit in my leather armchair, fireside, next to which is a basket of freshly cut wood with the special scent of moss and lichen and immerse myself in my favourite novel.

"In Storyteller I combined the unique ingredients of Vetiver oil from Java, with a distinct smoky quality, together with intense woods for earthiness and patchouli oil.”

Available as a single-wick 240g candle, triple-wick 1kg candle, and a 250ml reed diffuser, Storyteller is housed in a two-tone vessel in a warm earthy tone (with contrasting cobalt blue lid) that "recalls the rustic palette of the British countryside".

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