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Peggy Gou sets sights on beauty world as Maybelline’s newest Global Ambassador

Chloe Burney
30 May 2024

Maybelline has today announced that electronic music maven Peggy Gou is its newest Global Ambassador. She will star in global campaigns that aim to inspire "fans to embrace their individuality and express themselves through makeup”.

Peggy Gou, a DJ and producer who has been a force in the music industry for years, achieved mainstream recognition with the release of her hit song “(It Goes Like) Nanana” in 2023. She has headlined countless clubs and major festivals worldwide including Lollapalooza, Coachella, and Glastonbury. A true leader in both music and fashion, Gou now sets her sights on the beauty world.

Peggy Gou said: “I am honoured and excited to join the Maybelline New York family. Maybelline has always been a brand that celebrates individuality and creativity – values that resonate deeply with me,”. “Maybelline products are not only high-performing but also resilient enough to withstand the demands of my often-hectic global touring schedule. I look forward to embarking on this journey.”


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Trisha Ayyagari, Global Brand President at Maybelline New York, added: “Maybelline New York is thrilled to welcome Peggy Gou as our newest ambassador.

“Peggy is the hottest DJ in the world and her songs are on everyone’s summer soundtrack. Her infectious energy and her ability to connect with such a diverse audience are a true testament to her authenticity and artistry. We look forward to the power of this partnership with Peggy, to celebrate creativity and self-expression.”

As a Maybelline ambassador, Gou will front upcoming product and brand campaigns. The collaboration will kick off with Peggy lending her spin to Maybelline’s popular SuperStay Matte Ink Liquid Lipstick range, known for its 16-hour lasting formula.

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