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Penhaligon’s makes Welsh debut at St David’s Cardiff

Sophie Smith
16 December 2022

British perfume brand Penhaligon’s has opened its first Welsh store at St David's Cardiff.

The new 420 sq ft store features a bespoke interior, designed to "inspire and delight on every visit".

The space includes a fragrance sommelier bar and engraving station for a fully customisable experience.

Shoppers can refill their existing Penhaligon’s bottles through the store’s 'Re-Use & Make New' service or discover new fragrances at 'The Olfactorium', an interactive profiling experience.

The store also incorporates online features such as the ‘Magic Monocle’, a digitally enabled tool which allows guests to browse Penhaligon’s full range, test products and curate their own wish-lists.

Penhaligon's St Davids

Nik Porter, Head of Retail Brand Account Management at Landsec, said: “Our goal at St David’s is to provide guests with unique experiences which can’t be found elsewhere in Wales. The range of established premium brands who are taking space at St David’s mean it's quickly becoming the go to destination in Cardiff.

“We know that brands like Penhaligon’s are investing in prime, city centre retail spaces which drive footfall and enable in-person customer service whilst also supporting online channels. Destinations like St David’s are therefore becoming increasingly relevant and offer guests the chance to experience the very best retail has to offer.”

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