Perfect Corp. launches teeth whitening try-on with Colgate
Perfect Corp. has launched a specialised tooth whitening algorithm to bring the results of Colgate's Optic White Overnight Teeth Whitening Pen to life through AR simulation.
The tool provides consumers with visuals of the results that may be achieved after using the Colgate Optic White Overnight Teeth Whitening Pen after two weeks of use.
The partnership marks "the first of many to come in the teeth-whitening category" and makes for a more profitable online and in-store retail solution for the Colgate brand.
The Colgate Optic White simulation is available on the Colgate Whitening Hub and through QR codes displayed on the product's packaging, allowing consumers to easily engage with the tool at the point of sale.
Alice Chang, Perfect Corp. Founder and CEO, said: “We are thrilled to partner with the teeth whitening experts at Colgate to develop a unique tool that simulates the results of a brighter, whiter smile. It’s exciting to work with a forward-thinking brand to charter new categories and develop new algorithms and solutions that will change the way consumers shop and engage with teeth whitening tools.”
Bill Van De Graaf, VP of Marketing North America at Colgate, said: “We are excited to partner with Perfect Corp. to make our whitening products easily accessible to people and provide them with the tools they need to visualise their whiter, brighter smiles. The AR tool simulates results to help people make decisions as they shop online, and is another important milestone in Colgate’s vision to be the leader in teeth whitening, evolving and improving how people discover and buy our products online.”