Perfect Corp. launches virtual try-on with Avon

Perfect Corp. has extended its partnership with Avon to launch a virtual try-on shopping experience in the UK and eight other markets.

The immersive shopping experience is powered by Perfect Corp’s AI and AR technology, allowing customers to experiment with various beauty products virtually to find their product match.

Users can try-on products via their mobile camera or webcam on desktop to see products come to life with "hyper-realistic" results.

In the UK, the virtual experience is available for over 400 products across Avon’s collection of lip, eye, and face makeup. The try-on is also available in South Africa, The Philippines, Italy, Poland, Russia, Romania, Czech Republic and Turkey.

Alice Chang, Perfect Corp. Founder and CEO, said: “As consumers turn to brands for tailored product advice and recommendations, AI and AR technologies have become more important than ever before.

"We are thrilled to be working with Avon International to bring the power of these technologies to its customers in a truly personalised and immersive way. We are looking forward to seeing how this technology will allow the business to grow and thrive even further."

Alex Long, Head of Omnichannel Global Marketing at Avon, said: "We’re really excited about the potential of this technology to help Avon by enhancing the shopping experience. Whether shopping online or through a beauty advisor, customers can get a truly personalised experience and be confident in their purchase.”

Read more about how AI and AR are revolutionising the beauty industry.