Perfect Corp partners with MAC Cosmetics to launch virtual sampling experience

MAC Cosmetics has partnered with AI and AR solutions provider Perfect Corp and online product sampling platform SoPost to launch a new virtual shade matching experience.

With 80,000 foundation samples available, MAC Cosmetics hopes to deliver a hyper-realistic and personalised customer sampling experience for the beauty brand's Studio Fix Fluid Foundation.

This personalised sample experience can be accessed through a call to action that sits across multiple activation points across the consumer journey, including social media platforms and the brand's website.

Opt-in customers for MAC will receive an email with a unique single use link to “Claim a Studio Fix Fluid Foundation Sample”. Once clicked, this link will open a landing page that hosts the product-matching virtual try-on experience. Here, customers will receive an automatic shade-match from the brand's 67 foundation shades.

Customers will then be prompted to fill in their shipping information and the samples will be delivered to their home.

Fiona Sainty, VP General Manager at MAC Cosmetics UK & Ireland, said: “In an ever-evolving market where physical and digital is merged like never before, our next-generation VTO-driven SoPost experience combines shade-matching with sampling into one seamless customer journey. Allowing for a trial-driven product like foundation to become more accessible than ever.

“We have been able to offer our customers the joy of trying shades digitally through our MAC Virtual Try On service since 2020, but we wanted to take it a step further and now we can not only match, but also offer a sample which is delivered to you in the comfort of your own home.”

Alice Change, Founder and CEO at Perfect Corp, added: “We are excited to partner with MAC Cosmetics and SoPost to pair virtual product discovery with physical product sampling for a new-age experiential product discovery journey.

"We’re excited to use AI and AR virtual try-on as a way to best match MAC customers with foundation samples that best fit for their skin tone in order to boost consumer purchase confidence and help companies better distribute physical samples.”

Read more about how AI and AR are revolutionising the beauty industry in our feature here.