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Perfect Corp unveils AI Personality Finder for personalised product recommendations

Sophie Smith
27 July 2022

Beauty and fashion tech solutions provider Perfect Corp has launched a new AI Personality Finder to deliver a more personalised product matching experience to consumers.

Using Perfect Corp’s patented AgileFace technology, the AI Personality Finder pairs AI-powered facial features mapping with psychological data to identify key personality traits and provide consumers with product recommendations across beauty, fashion and fragrance.

The AI Personality Finder uses "The Big Five Personality Traits", which includes extroversion, conscientiousness, openness, agreeableness and neuroticism.

The service categorises facial features and detects up to 65 types of unique facial attributes. The AI-powered solution then identifies key personality traits based on this analysis and offers product recommendations best fit to the customer’s personality.

Created in collaboration with a team of face reading experts and psychological professors, Perfect Corp's AI Personality Finder uses big data sourced from over one million face reading results and integrates with facial detection technology to generate the personalised analysis.

Alice Chang, Founder and CEO of Perfect Corp, said: “We are thrilled to introduce the new AI Personality Finder into our dynamic suite of AI and AR-powered beauty and fashion tech solutions as we continue to deliver breakthrough innovations that will change the consumer experience for good.

“As consumer demands evolve, personalisation has become a top priority, and brands must provide immersive shopping experiences that match each consumer with their perfect-fit product. Our new AI Personality Finder allows brands to enhance their shopping journey with personalised product recommendations powered by advanced AI tech and personality insights.”

Read more about how AI and AR are revolutionising the beauty industry here.

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