Perfect Corp. unveils new hairstyle virtual try-on
Beauty and fashion tech solutions provider Perfect Corp. has introduced a new virtual try-on technology for hairstyles.
The solution uses advanced AI technology, including machine learning and Generative Adversarial Network (GAN), to help brands and hair salon businesses provide customers with hyper-realistic hairstyle simulations.
As part of this, users can choose from 12 short, mid and long styles across a selection of natural hair colours. Featured styles can be viewed through before and after simulations, helping consumers to visualise their hair transformation.
The experience is capable of recreating parts of the face, ears, neck and head to ensure a realistic representation. The technology also takes hair colour and skin tone into consideration when adapting simulations to each consumer’s characteristics.
Alice Chang, Perfect Corp. Founder and CEO, said: “Our goal is to solve consumer pain points through the power of AI and AR technology innovations. As beauty consumers look to brands and hair salon businesses to provide more personalised and immersive client experiences, Perfect Corp.’s AR virtual try-on solution for hairstyles will offer a game-changing tool to supercharge customer satisfaction.”
The news follows a number of recent launches from Perfect Corp. including a specialised tooth whitening algorithm with Colgate, an AI Personality Finder to deliver a more personalised product matching experience and a new virtual try-on for beard styles.
Read more about how AI and AR are revolutionising the beauty industry.
