Perimenopause wellness brand Valerie appoints expert Dr Ginny Ponsford as research head

Valerie, the science-led wellness brand on a mission to transform support for perimenopause, has appointed respected menopause specialists, Dr Ginny Ponsford, as its new Head of Medical & Clinical Research.

Perimenopause remains one of the least understood and most frequently misdiagnosed phases of women’s health. Despite affecting millions, symptoms are still often dismissed as stress, anxiety or simply "part of getting older". Valerie aims to change that through evidence-based products and accessible education and Dr Ponsford’s appointment marks a major step in elevating that mission.

A GP, British Menopause Society-registered Menopause Specialist & Trainer and co-founder of The Women’s Hormone Clinic, Dr Ponsford also works at King’s College Hospital and trains clinicians across the UK.

At Valerie, Ponsford will oversee all medical and clinical direction, from product development to research and educational programming.

Dr Ponsford said: "I’ve spent years consulting with women who’ve been overlooked, misunderstood and even patronised when seeking help for their hormones.

"Times are changing, but there’s still so much work to do to ensure women receive proper, evidence-based care. Valerie shares this ethos - we need supplements that genuinely work and are properly absorbed. I believe in Valerie not just because it works for me, but because it’s researched and science-backed. Together, I hope we can help women feel like themselves again and live their best lives."

Wizz Selvey, Co-founder of Valerie, added: "Ginny’s clinical expertise is critical to our mission. She brings the depth, rigour and credibility needed to build the leading perimenopause brand."

To mark the appointment, Valerie is launching The Peri Panel, a series of live lunchtime sessions every Thursday designed to give women direct access to practical, evidence-backed guidance.

Upcoming sessions include:

• 4 December, 1pm - Part 1: How to identify perimenopause: symptoms, testing and how to talk to your doctor.
• 11 December, 1pm - Part 2: How to manage perimenopause: HRT, supplements and realistic lifestyle changes.

The brand’s core offerings are its Daily Essential and Evening Essential liposomal supplements, formulated to support energy, focus, mood and sleep with high-absorption technology and clinically selected ingredients.

Valerie is available DTC as well as at Revital, Holland & Barrett and Face The Future, with further retail expansion planned for 2026.