P&G enhances fragrance design with new AI-based solution
Procter & Gamble (P&G) has partnered with Moodify, an AI-based fragrance design software solution, to strengthen its fragrance development.
The owner of Aussie and Olay will employ Moodify's capabilities for malodor control based on digital scent creation to execute fragrance design on a larger scale.
It marks a "revolutionary shift" in using AI technology to enhance product development, design, and speed to market.
Jerry Porter, Chief R&D and Innovation Officer, Fabric & Home Care, Flavour & Fragrances at Procter & Gamble, said: "This is a significant step in our digital transformation agenda, emphasising the use of digital tools to improve the use of fragrance in products.
"We are proud to be integrating the use of AI for accelerated development of delightful fragrances for our consumers to enjoy."
Moodify is a scent-tech company, which allows brands and fragrance houses to create and control scents for products. Its solutions offer reduced time and cost-to-market, enabling "scalable, sustainable, and compliant production".
Eyal Maor, CEO of Moodify, said: "We value P&G's vote of confidence in Moodify as a partner in applying AI to evolve fragrance design and consumer product development.
"By incorporating Moodify's cutting-edge technology into their processes, P&G is helping further modernise scent design and integration in consumer products."
