Pharrell Williams' Humanrace to launch exclusively at Selfridges
Pharrell Williams' skincare brand Humanrace has announced its exclusive UK launch at Selfridges on 25 November 2022.
Humanrace was founded by American music producer Pharrell Williams in 2020. The gender-neutral skincare brand was previously described by the producer as a “universe of products and people dedicated to the pursuit of wellbeing”.
The brand's products span skincare, bodycare and suncare, including a Rice Powder Cleanser, Reenergising White Clay Body Bar, and Ozone Body Protection Cream SPF 30.
In addition to using natural formulas, its packaging is made from post-consumer recycled plastic. Each product also has a removable inner chamber that can be exchanged for a refill.
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To celebrate its launch at Selfridges, Humanrace is hosting a sold-out panel on "an accessible vision for everyday wellbeing that’s better for people and for the planet".
Hosted by author Raven Smith, the panel includes Pharrell Williams, Co-Founder and CEO Rachel Muscat, Co-Founder and CCO Edward Robinson and Chief Dermatologist Dr. Elena Jones.
The news follows the launch of Ariana Grande’s r.e.m. beauty at Selfridges in August 2022, strengthening the retailer's interest in US-based, celebrity-owned beauty brands.
