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Pharrell Williams's new Humanrace skincare range sells out within hours

Gaelle Walker
26 November 2020

Humanrace, the new all-gender, vegan-skincare brand, launched by singer Pharrell Williams,  has sold out online just hours after the range first dropped in the US earlier this week.

Created by Williams, with the help of his dermatologist Dr Elena Jones MD, Humanrace has been designed to “prepare, repair and protect” all skin-types via a “Three Minute Facial” routine and the use of three hero products:

Rice Powder Cleanser - A gentle powder-to-foam cleanser controlled with water. Packed with rice particles, fruit AHAs and snow mushroom, it claims to leave skin purified, balanced and brighter. (rrp $32)

Lotus Enzyme Exfoliator - A triple-acting exfoliator that combines glycolic, enzymatic and rice particles to remove dead skin cells and reveal even, more balanced skin. (rrp $46)

Humidifying Cream - containing snow mushroom and hyaluronic acid to hydrate, soothe and lock in moisture. (rrp $48)

Used daily the products work together to deliver optimal exfoliation and rich hydration, “creating the foundation for lasting skin health.”

The range’s clean-look packaging also ticks a number of key sustainability boxes, with each green-coloured outer made from more than 50% post-consumer recycled landfill plastic and everything on the green outers made from the same single material, meaning that no additional sorting needs to occur during the recycling process.

Products also boast a removable inner chamber that can be exchanged for a refill.  

New refills, which can be ordered online, are sealed with heat instead of a traditional plastic cap, a move which the brand says is helping to save more than 1,200 single-use plastic caps per hour during manufacturing.

The launch of Humanrace is the latest in a recent line of personality-led skincare launches.

Singer and beauty entrepreneur Rihanna unveiled her debut line of skin care products under Fenty Skin this summer.

The Fenty Skin range brings together ingredients from around the world and pairs them with skincare powerhouses, such as hyaluronic acid and niacinamide for real results.    

Fenty Skin offers three hero items: Total Cleans’r Remove-It-All Cleanser, Fat Water Pore-Refining Toner Serum and Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen.

Victoria Beckham also expanded her beauty range with the launch of Victoria Beckham Beauty Cell Rejuvenating Power Serum earlier this year.

Created in partnership with skincare scientist Augustinus Bader, the £180 serum promises to rejuvenate, repair and defend skin with a powerful combination of Bader's patented TFC8 technology and effective actives.

Kylie Jenner meanwhile expanded her Kylie Cosmetics empire with Kylie Skin in 2019. 

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