Pixi expands into fragrance for first time with 'mood-enhancing' perfumes

For the first time since its founding in 1999, London-born Pixi Beauty is expanding into a new category with the launch of Pixi Perfume - a trio of "mood-enhancing" eau de parfums designed to capture the brand’s signature philosophy of radiant, everyday beauty.

The collection features three distinct yet complementary scents - Fig, Rose and Mimosa - created to be worn individually or layered together to form a personalised "glow" in fragrance form.

Each perfume is infused with botanical extracts and balancing ingredients, echoing Pixi’s commitment to caring for both skin and spirit. Together, the scents are designed to evoke different moods: comfort, calm and joy.

For founder Petra Strand the collection marks a natural evolution for the brand. "When I first started Pixi, I wanted to create little moments of beauty in people’s everyday lives - things that made you pause, breathe and feel good in your own skin," she explained. "Over the years, I’ve realised scent does that in the most powerful way. One breath can transport you, to your grandmother’s garden, a sunny morning in London, a moment where you felt completely at peace. With Pixi Perfumes, I wanted to capture those fleeting moments — the warmth, the comfort, the joy — and bottle them so you can carry them with you every day."

Pixi Fig – Earthy, creamy and calm, with notes of citrus, fig leaf and iris. Described as a scent that "wraps you in warmth and grounded serenity", it evokes the feeling of a cashmere sweater.

Pixi Rose – Romantic and timeless, this fragrance blends rose with soft lemon, lily and jasmine to form a modern floral.

Pixi Mimosa – Bright, sparkling and joyful, with green leaves, pear, violet and amber to capture the essence of sunlight on skin.

"From the very beginning, Pixi has been about creating little moments that make you feel beautiful and confident," said Strand "Scent has always held a special place in my heart because it can comfort, uplift or transport you. These perfumes are my way of bottling that feeling – moments of joy, calm and glow you can carry with you wherever you go."

Like Pixi’s skincare and cosmetics, the perfumes are designed to be playful and intuitive. "I wanted each fragrance to stand beautifully on its own, but also to come alive when layered," she added. "Just like makeup, you can blend, mix and play. It’s not about wearing a perfume; it’s about wearing your story."

The perfumes will launch both as individual 15ml bottles (£15 each) and as a complete trio set (£30).