Pleasing's Disney Fantasia collection comes to Oxford Street
Harry Styles-founded apparel and beauty brand, Pleasing, is coming to the Disney Store on London’s Oxford Street to give customers a chance to browse the brand’s collaborative collection with Disney Fantastia in person.
Pleasing, which was founded by Harry Styles in 2021, focuses on eco-friendly products from skincare and nail care to apparel and accessories. In May of this year, it entered into the fragrance category, followed by the suncare category in July.
Now, the brand has announced its first-ever collaboration with none other than Disney Fantasia. The highly-anticipated collaboration, which reimagines Disney's iconic animation from the 1940s, will include three limited edition nail polish sets, a freshly packaged Hand + Nail Balm and a new flavour of Big Lip HA Moisture Balm.
There will also be 15 pieces in the apparel collection, from hoodies to T-shirts and tote bags. Each product will fall into one of three categories from the fan favourite Disney animation - The Sorcerer’s Apprentice, Pastoral Symphony or The Dance of The Hours.
Pleasing invites customers to "leave reality behind" and shop the 30-piece collection in person at the Disney store on Oxford Street from Sunday 29 September and online from 4 October.
Shaun Kearney, CEO of Pleasing, said: "[I'm] excited to announce the launch of Disney Fantasia x Pleasing this weekend! It's a significant brand milestone, collaborating with Disney and the Fantasia archives to create unique beauty and apparel products."
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Popping up in Florida, Texas, New York and London, customers can shop whilst experiencing real-life translations of archival art and magical visuals as part of the retailer's strategy to roll out experiental pop-ups.
This, however, isn't Pleasing's first rodeo with pop-ups. It first launched a festive shop in November 2022, which caused endless queues of shoppers to fill up Carnaby Street and hosted a fragrance pop-up at Selfridges London in November 2023.
