PODCAST: True Skincare CEO & Founder, Emma Thornton

Welcome to the latest episode of our Podcast series "The Beauty Edit" where we bring you inspiring stories, retail insights and conversation from the beauty sectors's most influential business leaders. 

In the lates episode of 'The Beauty Edit' podcast, Tom Shearsmith, News & Features Writer at TheIndustry.fashion joins Emma Thornton, CEO & Founder of True Skincare.

True Skincare was developed with skin and the planet at heart, providing genuinely organic, natural, vegan friendly and waterless skincare using only the best of nature's ingredients.

The brand has made a conscious decision to reduce its profits without compromising on elegance, ethics or efficacy, so that everyone can enjoy beautiful, organic skincare without it costing the Earth. The ethos of the brand is that beauty should be inclusive, not exclusive.

Emma tells us about founding the business and her previous experience in fashion and beauty, what the brands sustainability credentials are, why being waterless is so important, her appearance on BBC's Dragons Den, and where the brand is heading next.

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