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PODCAST: Youth To The People founders, Greg Gonzalez & Joe Cloyes
07 July 2021

Welcome to the latest episode of our Podcast series "The Beauty Edit" where we bring you inspiring stories, retail insights and conversation from the beauty sectors's most influential business leaders. 

Despite its inception in 2015, Youth To The People has been a long time in-the-making. Founded by cousins Greg Gonzalez and Joe Cloyes, it builds on three generations of family skincare know-how, kicked off by their grandmother, who founded her own skincare company in the 70s.

Powered by superfoods and science, Youth To The People is an eco-conscious brand that’s committed to harnessing nutrient-dense superfoods that have an impact on skin’s health and less of one on the environment.

With carefully crafted formulas made from antioxidant-rich leafy greens such as spinach and kale, as well as beneficial vitamins and other proven, natural sources of youth-preserving goodness, every formula is also cruelty-free and 100% vegan!

Greg and Joe speak to Tom Shearsmith, News and features writer at from sunny Los Angeles about founding the brand, who handles what in the business, the formulations of the products, a surprising link to sport, and the brands growth across several markets since 2015.



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