Welcome to the latest episode of our Podcast series "The Beauty Edit" where we bring you inspiring stories, retail insights and conversation from the beauty sectors's most influential business leaders.
Brendan Murdock is the Founder of modern apothecary brand Anatome. Anatome is a holistic wellness brand dedicated to supporting modern life and helping consumers find the right balance. Through personalised advice and a product selection that enters multiple categories including skincare and supplements, Anatome is quickly becoming a household name for everything body health.
Murdock talks Tom Shearsmith, News Editor & Senior Writer at TheIndustry.fashion, through the product selection at Anatome, what led him to founding the business - including an initial venture into the world of food, how he reaches his customers and how the super personalised service of Anatome is converting potential customers into brand addicts.
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