Considerate Consumption

Beauty is booming...

In 2022 the global beauty market – defined as skincare, fragrance, makeup, and haircare – hit $430 billion in revenue according to McKinsey and is expected to reach $580 billion by 2027.

While this explosion in consumption provides enormous opportunity, it also presents beauty brands and retailers with a number of challenges, particularly within the supply chain.

Inefficiencies in the supply chain and over-production can lead to wasted product before it even reaches the retailer, let alone the consumer. While excess or impractical packaging and part-used product means a build-up of waste on the consumer side.

Not only is this bad news for the planet, but it also puts pressure on profit margins. To look at how beauty can address these issues, TheIndustry.beauty has teamed up with globally renowned materials science and supply chain solutions expert Avery Dennison on this series of podcasts.

In each episode, Lauretta Roberts, Editor in Chief of TheIndustry.beauty, will speak to an expert at Avery Dennison and a leader of a beauty brand who will share their experiences and advice to help others in the market.

In this, our second episode in the series, we are tackling the topic of “Considerate Consumption”. Ensuring a consumer buys the right product for them, uses it to the last drop and then recycles or refills the packaging is the dream scenario. Not only is this kinder to the planet and the consumer’s budget but is also drives loyalty with a brand and continuous engagement opportunities.

Hannah Bernard, Senior Director of Marketing and Communications at Avery Dennison, helps us to understand the extent of Beauty’s waste problem and how Avery Dennison can provide brands with technology and packaging solutions that will help support their Considerate Consumption journey.

Also joining us in this episode is the Co-founder of one of British beauty’s most high-profile success stories. Oriele Frank is Co-founder,  Chief Product & Sustainability Officer of B-Corp certified luxury skincare & wellness brand Elemis, which is part of the L’Occitane Group. She tells us how considerate consumption has been at the core of the brand proposition since the beginning and how the business continues to innovate to this day.

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