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Human Truths

| 24 November 2023

Beauty is booming...

In 2022 the global beauty market – defined as skincare, fragrance, makeup, and haircare – hit $430 billion in revenue according to McKinsey and is expected to reach $580 billion by 2027.

While this explosion in consumption provides enormous opportunity, it also presents beauty brands and retailers with a number of challenges, particularly within the supply chain.

Inefficiencies in the supply chain and over-production can lead to wasted product before it even reaches the retailer, let alone the consumer. While excess or impractical packaging and part-used product means a build-up of waste on the consumer side.

Not only is this bad news for the planet, but it also puts pressure on profit margins. To look at how beauty can address these issues, has teamed up with globally renowned materials science and supply chain solutions expert Avery Dennison on this series of podcasts.

In each episode, Lauretta Roberts, Editor in Chief of, will speak to an expert at Avery Dennison and a leader of a beauty brand who will share their experiences and advice to help others in the market.

In this, our third and final episode in the series, Sophie Maisant, CEO at Bastille Parfums and Maryna Grytsenko-Nénon, Market Development Manager Europe, RFID Beauty & Personal Care at Avery Dennison discuss the theme of “Human Truths”.

Sophie Maisant tells us how the French fragrance house that she acquired in 2022, bases its entire business ethos on creating natural fragrances and being totally transparent about its ingredients and supply chain. To help achieve this aim, Bastille Parfums turned to Avery Dennison and had RFID labels affixed onto its products, together with a QR code that customers can interact with, providing access to all product and manufacturing information.

Sophie and Maryna talk about their collaborative project in detail, how it was achieved, the results so far and why RFID and the data it yields brings brands and customers closer to “Human Truths”.

In proud partnership with

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