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Joy Isaacs, Founder, ARgENTUM

By TheIndustry.beauty  
| 15 June 2022
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Welcome to the latest episode of our Podcast series "In Conversation" where we bring you inspiring stories, retail insights and conversation from the beauty sectors's most influential business leaders.

ARgENTUM began when brand founder, Joy Isaacs, woke from a dream with a clear vision to use the power of silver in skincare. After many years of research, ARgENTUM created a patented fusion of two active ingredients - Silver Hydrosol & DNA HP. The result is a range of natural, super hydrating products that target fine lines and the texture of the skin.

ARgENTUM, named after the latin word for silver, balances ground-breaking science with symbolism and poetry through the messages of their 12 archetypes – a topic close to Joy’s heart.

Joy tells Tom Shearsmith, News Editor and Senior Writer at TheIndustry.beauty, about founding the business and falling in love, her own family’s history with using silver for medicine and health, the brand’s 12 archetypes concept, the formulation, the development of the brand since launch and an exciting upcoming retail location in London.

 

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