Lauren and Sarah Murrell, Founders of By Sarah London

Welcome to the latest episode of our Podcast series "In Conversation" where we bring you inspiring stories, retail insights and conversation from the beauty sectors's most influential business leaders.

Founded by sisters Lauren and Sarah Murrell, By Sarah London was created out of an inspiring story.

Sarah first developed the plant based skincare range to repair her sister's skin when she was recovering from leukaemia.

After a life-saving stem cell transplant from Sarah, the sisters teamed up to launch By Sarah London with the purpose of transforming emotional wellbeing for stressed skin.

The science-led formulations support the skin's microbiome to repair, regenerate and regain balance, through innovative plant oil formulas.

Handmade in the UK and developed with cold-pressed organic and upcycled plant oils, the brand is proud to be a certified B Corp.

In this episode of the In Conversation podcast, Sarah and Lauren speak to Tom Shearsmith, News Editor and Senior Writer at TheIndustry.fashion, about the early stages of the business, the ingredient considerations taken during development, the importance of being a sustainable business, how the industry responded to the formulas, where the brand is going in the future and how it feels to be two sisters in business.

In proud partnership with