With a background in material science and design, Lauren Bowker, Founder of The Unseen Beauty, entered the beauty market to help transform how people see, think about and express their beauty.
The Unseen Beauty first launched with a hair colour, called Colour Alchemy, which adapts and changes colour in response to changes in temperature and sunlight.
Most recently, the brand launched a reflective eye makeup product, called Spectra, that transforms under a phone camera's flash.
Lauren speaks to Sophie Smith, News & Features Writer at the TheIndustry.beauty about the inspiration behind the brand, how the products work and why innovation is important in the beauty industry.
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