L’Occitane, Managing Director, Alia Hawa

Welcome to the latest episode of our Podcast series "The Beauty Edit" where we bring you inspiring stories, retail insights and conversation from the beauty sectors's most influential business leaders.

Alia Hawa is the Managing Director of L’Occitane UK & Ireland. Alia has always had a deep interest in beauty, fashion and luxury. She studied Economics and Political Science at the University of Geneva culminating in a Master’s degree in 2005. While studying, she had started working at Clarins Group, where she stayed until 2006.

Alia then joined L’Occitane as an Area Manager, overseeing export markets in Europe. Over an 11 year career, she increased her responsibilities, growing the business and was promoted in 2016. In 2017, Alia briefly moved to work at American fashion brand Coach before returning to L’Occitane, where she took up her current position.

In the latest episode of ‘The Beauty Edit’ from TheIndustry.fashion, Alia tells Tom Shearsmith, Senior News and Features Writer, how she navigated her way through the beauty industry, the sensory experience that is L’Occitane, how the business pivoted during COVID-19, its retail presence in the UK and what to expect from such an ingredient driven brand in the future.

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