Welcome to the latest episode of our Podcast series "The Beauty Edit" where we bring you inspiring stories, retail insights and conversation from the beauty sectors's most influential business leaders.
Brook Harvey-Taylor is the Founder & CEO of Pacifica Beauty, a 100% vegan and cruelty-free beauty brand that has been leading innovation in the beauty industry for over 25 years.
Since the brand’s inception in 1996, Brook has been dedicated to building an inclusive and authentic community, giving back to meaningful causes while always listening to consumers needs. The brand has an ethos that focuses on three pillars – being good for the planet, good for animals and good for the customer.
Brook speaks to Tom Shearsmith, Senior News and Features Writer at TheIndustry.fashion, about how she has crafted a community of sustainability-focused fans over 25 years, how she has adapted and grew the business from an initial product line of less than 10 products, how the company has performed over COVID, the brands launch into the UK with Cult Beauty, and how we all can make small changes to make a better tomorrow.
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