Shira Feuer, CMO, Trinny London

Welcome to the latest episode of our Podcast series "In Conversation" where we bring you inspiring stories, retail insights and conversation from the beauty sectors's most influential business leaders.

Shira Feuer is the Chief Marketing Officer at makeup and skincare brand Trinny London.

Founded in 2017 by Trinny Woodall, Trinny London aims to make consumers all over the world rethink their makeup and skincare routines.

The company has seen tremendous growth, generating millions of sales by developing accessible and innovative products. Portable and stackable, the entirely cream-based makeup range uses only the highest quality ingredients and pigments.

As CMO of the brand, Shira has utilised her skills that she built whilst at brand giants Burberry and The Walt Disney Company, to navigate the business through one of the beauty industry’s most uncertain times.

In this episode of the ‘In Conversation’ podcast, Shira speaks to Tom Shearsmith, News Editor & Senior Writer at TheIndustry.fashion, what made her jump from Mickey Mouse to Trinny Woodall, how the business has expanded its range to include skincare, the marketing strategy behind a gradual product drop, how Trinny Tribes drive the business and what the future holds for Trinny London.

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