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Skandinavisk, Founder, Shaun Russell

| 17 February 2022

Welcome to the latest episode of our Podcast series "The Beauty Edit" where we bring you inspiring stories, retail insights and conversation from the beauty sectors's most influential business leaders.

Shaun Russell is the Founder of Skandinavisk, a home and bodycare brand inspired by the beauty of Scandinavia. Founded in 2012, Shaun wanted to promote the benefits of a more Scandinavian approach to life to the rest of the world, combining fragrance and design with storytelling to spread the word.

As the brand grew, so did Shaun’s desire to ensure Skandinavisk was environmentally responsible. Today, the brand is B Corp certified and has an active part in the creation of the B Corp Beauty Coalition.

Shaun speaks to Sophie Smith, News & Features Writer at the to reflect on the brand’s journey since launch and how it works to limit its environmental footprint to be a more responsible brand in the beauty industry.


In proud partnership with

Klarna for Business

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