Commodity is known for its unique approach to fragrance, giving consumers greater control over the intensity and projection of a scent through its innovative Scent Space concept.
The brand was first brought to life by a Kickstarter campaign in 2013, but was later purchased by Vicken Arslanian in 2019, who is also the founder of EuroPerfumes, a distributor for niche fragrances in the US.
Vicken speaks to Sophie Smith, Senior News & Features Writer at the TheIndustry.beauty, about his decision to purchase Commodity, why it has undergone a rebrand and the impact of its docuseries which captures key moments in the company’s journey.
Subscribe to our podcasts via Apple Podcasts, Spotify and Buzzsprout.
Our Podcast series "In Conversation" brings you inspiring stories, retail insights and conversation from beauty's most influential business leaders.
Space NK to open new flagship at Manchester’s Trafford Centre as it continues to invest in UK stores
